technology >
Ad Serving
At the core of our ad platform is the first ad server built specially for digital place-based media. After many iterations, we have solved the problems facing ad delivery to place-based media devices. Some of these issues include intermittent internet connections, network bandwidth restrictions and a lack of standards for communicating between heterogeneous devices.
Transparency and Accountability
Through API integrations with our partners, our ad serving provides 100% transparency and accountability for ad delivery to place-based devices. Prior to our verification technology, advertisers would pay photographers to take pictures of screens where their ads should be running! With a true ad server in place, advertisers can trust their campaigns adhere completely to their contracts, which reduces the cost of executing a place-based media campaign.
Monitoring
System uptime and reliability is critical for any software dependent business. Vistar Media leverages the leading internet monitoring vendors in order to challenge both our partners and ourselves to deliver a reliable experience for buyers and sellers. Real time monitoring systems give us unparalleled insights into network uptime and availability, which allows us to adjust campaign delivery based on network or device level issues.
Delivery
All campaigns have unique business requirements that must be obeyed. Our ad server enables campaigns to deliver based on budgeting and pacing requirements and removes the need for publishers to manually define a schedule. This lifts the previously constrained loop based sales methodology and enables creative buying and selling opportunities.
Standardization
Creative
Similar to online video advertising, digital place-based media suffers from a lack of standards. Publishers have custom video players for their devices that have particular video requirements in order to operate efficiently. This can be a logistics nightmare for advertisers who have to supply unique creatives for each network. Now, with Vistar Media, any creative you upload to our web interface is automatically transcoded, stored, and delivered to the appropriate publisher.
Currency
Vistar Media enables easy cross network comparisons by converting spots (showing a single ad one time) to impressions. By working closely with all of our network partners, we have compiled their research data in order to make real-time cross network currency conversions.
