Rethink Retail this Memorial Day Weekend with DOOH & Mobile Strategies

Memorial Day Weekend has become one of the top shopping holidays, with consumers using the three day weekend for some retail therapy. To better understand consumer behavior in anticipation of this year’s long weekend, Vistar teamed up with MFour to understand how these consumers expect to shop.

Employee Spotlight: Gavin, Analytics Manager

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Meet Gavin - a Baruch College grad, he started his career off in the media world. After a few years on the agency side, Gavin is now a manager on the Analytics team at Vistar Media. He’s responsible for working on campaigns from start to finish, maintaining relationships with our data partners, and is never afraid to crack a joke - even if it's at his own expense. Recently, we sat down with Gavin to learn more about his role and experiences since joining Vistar.

Q: Tell us a fun fact about yourself

A: I am a born and raised New Yorker from the Lower East Side. I graduated from Baruch College and started my advertising career in the agency side. I am a PC gamer and also into the raw denim jean culture and under the school of thought that jeans don’t need to be washed.

Q: What's your favorite thing about New York?

A: My favorite things are 24 hour shops and Citibikes. It’s great to know if I were hungry at 3AM, I can hop on a bike to the LES and hit up San Loco.

Q: What is the most interesting part of your job?

A: Dealing with clients from every vertical. Previously, on the agency side I was only dealing with one client, but at Vistar, I am exposed to a plethora of clients in different verticals. The work involved in conceptualizing strategies and how to best measure a client’s goal keeps me on my toes and enjoying coming to work.

Q: Since starting at Vistar, how has your view on out-of-home changed?

A: Out-of-home is pretty cool. My initial thoughts of out-of-home was that it was old and outdated, but Vistar has showed me otherwise. We are helping revitalize the industry so out-of-home is backed by audience movement data and actually being measured. With DOOH, brands can now buy inventory when and where their target audience is throughout the day and have the option to layer on real-time weather triggers.

Q: Tell us about the best team event you’ve attended

A: The best outing the team had was one with our product team at the Comedy Cellar. We watched Jim Norton and a few other comedians throw shade at Louis C.K while enjoying good food and drinks. We ended the night playing a game called Impressions, an app created by another Vistar employee.

Q: What is one thing you wish you would have known prior to joining Vistar?

A: We love our hot sauces.

Interested in working for Vistar? 

Ciceron Awarded for Data-Driven Campaign

At this year’s The Show 2018, Advertising Awards by Ad Fed Minnesota, Ciceron Digital Media Group won a silver award and was the only campaign to place in the GPS & Location Technology category. Receiving the award for their cross-channel campaign on behalf of Warner Bros. Records’ recording artist, Dua Lipa, their innovative remarketing strategy did not go unnoticed! To accomplish their campaign goals, Ciceron enlisted Vistar Media, Factual Inc., and Spotify. As depicted below, Ciceron used location data to execute digital out-of-home media, then used device ID passbacks to retarget on mobile through the Spotify app. Vistar came into play when Ciceron was seeking a partner to provide programmatic DOOH inventory. Ultimately, this two-month campaign in Manhattan and Los Angeles drove awareness and sales for the album release.

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Click here to check out the award and additional credits.

5 Must-See Sessions at MMA’s Impact NY

In a mere five days, Mobile Marketing Association will kick off their annual event, Impact NY. This year’s agenda is stacked, so we’re looking forward to hearing the keynote speakers and participating in a variety of breakout sessions. And while we wish we could attend every session, with limited time, here’s the short list of the panels we will definitely be checking out.

A New Way for Brands to Connect with Consumers, In-Store

Pursuant Health has partnered with Vistar Media to provide better access to its digital advertising inventory and streamline the buying process for targeted digital out-of-home, health-focused advertising. Pursuant's inventory will be available on Vistar’s platform for DOOH media. Media buyers can place their buys programmatically through private marketplace deals or through Vistar’s ad exchange.