Meet Gavin - a Baruch College grad, he started his career off in the media world. After a few years on the agency side, Gavin is now a manager on the Analytics team at Vistar Media. He’s responsible for working on campaigns from start to finish, maintaining relationships with our data partners, and is never afraid to crack a joke - even if it's at his own expense. Recently, we sat down with Gavin to learn more about his role and experiences since joining Vistar.
Q: Tell us a fun fact about yourself
A: I am a born and raised New Yorker from the Lower East Side. I graduated from Baruch College and started my advertising career in the agency side. I am a PC gamer and also into the raw denim jean culture and under the school of thought that jeans don’t need to be washed.
Q: What's your favorite thing about New York?
A: My favorite things are 24 hour shops and Citibikes. It’s great to know if I were hungry at 3AM, I can hop on a bike to the LES and hit up San Loco.
Q: What is the most interesting part of your job?
A: Dealing with clients from every vertical. Previously, on the agency side I was only dealing with one client, but at Vistar, I am exposed to a plethora of clients in different verticals. The work involved in conceptualizing strategies and how to best measure a client’s goal keeps me on my toes and enjoying coming to work.
Q: Since starting at Vistar, how has your view on out-of-home changed?
A: Out-of-home is pretty cool. My initial thoughts of out-of-home was that it was old and outdated, but Vistar has showed me otherwise. We are helping revitalize the industry so out-of-home is backed by audience movement data and actually being measured. With DOOH, brands can now buy inventory when and where their target audience is throughout the day and have the option to layer on real-time weather triggers.
Q: Tell us about the best team event you’ve attended
A: The best outing the team had was one with our product team at the Comedy Cellar. We watched Jim Norton and a few other comedians throw shade at Louis C.K while enjoying good food and drinks. We ended the night playing a game called Impressions, an app created by another Vistar employee.
Q: What is one thing you wish you would have known prior to joining Vistar?
A: We love our hot sauces.
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