Restaurant marketers are constantly seeking solutions that meet their unique challenges and put consumers in seats at the table. In this post, we’ve shared some critical strategies you can leverage for digital out-of-home and mobile media success to increase awareness and drive foot traffic to your restaurant locations.
In a first-to-market solution, Vistar and Kantar Worldpanel Shopcom provided a closed-loop sales lift study to measure the effects of the campaign.
Building off the success of our initial partnership, Jewelers Mutual was able to benefit from previous campaign learnings and improve their strategy.
Thinking about purchasing digital out-of-home for your next marketing campaign? To get you on track for marketing success, we’ve broken down the three main ways you can buy programmatic DOOH.
How much do you really know about digital out-of-home? In part 4 of our 4 part series, we’ve prepared a list of questions to test how savvy you are about the DOOH landscape.
It’s time to bust some of the myths about DOOH. In part 3 of our 4-part series, we clear up some common misconceptions we’re asked about by marketers and media owners.
Why use digital out-of-home? In part 2 of our 4-part series, we explain the top reasons why your organization could benefit from including this marketing channel in your media mix.
What is digital out-of-home? We break down the ins and outs of this highly impactful advertising medium in Part 1 of our 4-part series.
We’re sharing our highlights from the first DPAA Video Everywhere Canada
During Vistar’s 2018 company offsite, we were pleased to have a number of advertising heavyweights join our Q&A panel on the state of digital out-of-home.
At this year’s The Show 2018, Advertising Awards by Ad Fed Minnesota, Ciceron Digital Media Group won a silver award and was the only campaign to place in the GPS & Location Technology category. Receiving the award for their cross-channel campaign on behalf of Warner Bros. Records’ recording artist, Dua Lipa, their innovative remarketing strategy did not go unnoticed! To accomplish their campaign goals, Ciceron enlisted Vistar Media, Factual Inc., and Spotify. As depicted below, Ciceron used location data to execute digital out-of-home media, then used device ID passbacks to retarget on mobile through the Spotify app. Vistar came into play when Ciceron was seeking a partner to provide programmatic DOOH inventory. Ultimately, this two-month campaign in Manhattan and Los Angeles drove awareness and sales for the album release.
Click here to check out the award and additional credits.
Ready to launch a digital out-of-home campaign? If you’re considering programmatic DOOH for your next campaign, there are three key questions to answer before you begin.
If you’re considering DOOH for your next marketing initiative, here are 5 must-read articles to catch you up to speed.