In a first-to-market solution, Vistar and Kantar Worldpanel Shopcom provided a closed-loop sales lift study to measure the effects of the campaign.
Why use digital out-of-home? In part 2 of our 4-part series, we explain the top reasons why your organization could benefit from including this marketing channel in your media mix.
Memorial Day Weekend has become one of the top shopping holidays, with consumers using the three day weekend for some retail therapy. To better understand consumer behavior in anticipation of this year’s long weekend, Vistar teamed up with MFour to understand how these consumers expect to shop.