Back to school is an important time of year for many retail businesses. As summer comes to a close, it’s essential for retailers to capture in-market consumers and bring an increase of revenue and foot traffic for in-store purchases. In our proprietary retail study conducted in partnership with MFour, reveals some additional data-driven insights to help you craft your tailored back to school campaigns.
Memorial Day Weekend has become one of the top shopping holidays, with consumers using the three day weekend for some retail therapy. To better understand consumer behavior in anticipation of this year’s long weekend, Vistar teamed up with MFour to understand how these consumers expect to shop.