Recently, a major banking institution opened a flagship branch and wanted to drive foot traffic to the new location. To help generate a buzz, the bank chose to work with Vistar Media in order to reach their target audience and run a cross-screen campaign.
Vistar Media has launched support for Video Ad Serving Template (VAST) creative for media owners. This allows media owners to accept the standard digital creative format from the online world, opening new sources of demand and making it easy for advertisers to seamlessly execute video campaigns across digital out-of-home (DOOH) media.
Vistar Media has partnered with Varick Media to to bring programmatic out-of-home (OOH) media into Varick’s omnichannel buying solution. The partnership will enable Varick to access the only DSP and only exchange built for the OOH industry.