Industry
Media & entertainment
Challenge
2K Games, a leading sports gaming company collaborated with Vistar Media to drive awareness and engagement for its highly anticipated release.
Results
The combination of programmatic DOOH and retargeting drove exceptional performance, surpassing industry standards across all key metrics.
Key Product
Demand-Side Platform (DSP)
Why programmatic DOOH was the winning strategy
For three weeks, this nationwide digital out-of-home (DOOH) campaign strategically targeted gamers and sports fans in retail and transit locations, delivering impactful messaging at multiple key touchpoints.
-> Advanced audience precision
Leveraged audience data to target P18-35 gamers and basketball enthusiasts, displaying ads during peak times (8 am - 11 pm) across retail, transit and large format screens for maximum relevance.
-> Omnichannel engagement
Took advantage of device ID passback for personalised retargeting through rich media, amplifying the campaign’s reach beyond DOOH and across digital channels.
-> Optimised impact and coverage
Used an agnostic buy strategy to extend reach across multiple media owners, ensuring broad visibility and efficient budget used.
Game changing results
The combination of programmatic DOOH and retargeting drove exceptional
performance, surpassing industry standards across all key metrics.
The results of the campaign also saw NBA 2K25 debut in first place on Australian charts, according to IGEA for the week ending September 8, 2024.
The campaign highlights why programmatic DOOH combined with retargeting is a
game-changer for modern advertising. With precise targeting, seamless integration and
measurable outcomes, this strategy drove results far exceeding industry benchmarks.
Brands that embrace programmatic DOOH with retargeting unlock powerful opportunities to connect with their audience, delivering higher engagement, stronger performance and greater business outcomes.