From RFP to results: Active International transforms OOH planning with Adstruc

Active International, the industry leader in corporate trade, has continually redefined how brands and agencies maximize value from their marketing investments. With deep expertise across the entire media landscape, including traditional out-of-home (OOH), they have spent decades evolving how campaigns are planned and executed. 

As their clients’ OOH efforts grew more complex, Active faced a new challenge: how to plan and coordinate campaigns at scale without sacrificing efficiency or control. To meet this need, they turned to Adstruc, Vistar Media’s traditional OOH planning tool, which complemented their forward-thinking approach. What began as a natural fit evolved into a decade-long partnership, enabling Active to streamline their workflows, scale campaigns with ease and focus on delivering results for clients. 

Planning slowed by process

Before Adstruc, Active’s team wrestled with spreadsheets, scattered emails and a cumbersome RFP process. Even small updates could slow the process, and the risk of errors grew with every manual step.

• Fragmented RFP management: Vendors sent photosheets and Excel grids via email or PDF, which the team had to manually compile into a single file and client-ready PowerPoint presentation. 
• Limited inventory visibility: Team members didn’t have a way to view all inventory in a market and had to rely on memory of vendor relationships, often missing key information.
• Inefficient revisions: Any changes to the media plan required significant manual updates, wasting valuable time and increasing the risk of errors.

From spreadsheets to strategy

Active needed a solution that could cut through the complexity and provide one centralized workspace. Adstruc answered the call with its ability to consolidate vendor submissions, standardize deliverables and turn a time-consuming process into a streamlined, strategic workflow.

✓ Media map: The tool brought clarity to planning, giving the team an up-to-date view of vendors and inventory and helping them quickly decide who to include in each RFP.
✓ Consolidated proposals: Vendor proposals–photos, rates, impressions and locations–were compiled into one Excel file and PowerPoint deck for more efficient preparation. 
✓ Interactive mapping: Shareable map helped the team clearly present inventory locations to clients and agency partners.
✓ Streamlined communication: One RFP request allowed the Active team to reach all vendors at once, ending the tedious, individual outreach process.

“We chose Adstruc to remove friction from our workflow. It’s intuitive, provides reliable access to inventory and centralizes vendor communication while serving as a single source for proposals. The result is faster execution and more time spent on strategy and driving client results.”

- Christina Tasch, Director of OOH at Active International 

Results: Speed and scale  

Adstruc has supercharged how Active approaches every OOH campaign, allowing the team to maximize both speed and scale in their operations.

• $270M+ in OOH media planned through Adstruc
• 1+ week per campaign freed up from manual data entry and vendor coordination 

The impact goes beyond the numbers. RFPs that once slowed the process are now seamless, giving the team more bandwidth to take on new opportunities. Past proposals serve as a blueprint for returning clients, while expanded inventory visibility ensures every planning decision is as informed as possible.

With Adstruc, Active has modernized its approach to OOH planning, pairing deep industry expertise with a more agile, scalable workflow that drives stronger outcomes for clients.