Industry
Travel & Tourism
Objective
Elevate brand presence through an innovative digital out-of-home (DOOH) activation that engages global audiences, leverages advanced technology, and drives meaningful connections across multiple international markets.
Results
By leveraging cutting-edge programmatic technology and high-impact creative, this campaign created a worldwide moment that resonated with audiences across continents.
Key Product
Global DSP, 3D DOOH
Iconic landmarks, global reach
To bring the campaign to life at a global scale, the brand leveraged Vistar Media's global DSP to execute the campaign across global international markets. This groundbreaking activation spanned key metropolitan areas including New York, Los Angeles, London and Singapore, ensuring massive exposure and high levels of audience engagement.
Pushing creative boundaries with 3D DOOH
One of the campaign's crowning achievements was the execution of the first-ever programmatic 3D campaign on the LA Moxy screen. With 3D creatives rotating
alongside high-impact static images, the campaign captivated viewers and drew attention to the brand in a whole new way.
Diverse venue types, unmatched exposure
The campaign strategically targeted high-traffic venues such as billboards, urban panels and airports—ensuring widespread reach across key global markets. This approach enabled the brand to engage large-scale audiences, particularly travellers, at the busiest and most influential locations worldwide.
