Skip to content

How Belles Demeures reached high-end property investors on the move

image (1)-1

Industry

Real Estate

Challenge

Belles Demeures faced the core challenge of capturing the focus of high-purchasing-power decision-makers in environments that typically generate low engagement.

Results

The campaign successfully reached target affluent professionals and investors during their "affinity journeys", driving increased attention and interest without relying on personal data.

Key Product

Demand-Side Platform (DSP)

www.bellesdemeures.com/
+56.8s
Attention per contact
2.84
Avg. views per contact
+12%
attention vs category
image (2)

For Belles Demeures, a French high-end real estate platform, reaching the right audience is paramount. The brand needed to connect with high-income buyers and affluent urban professionals in a saturated market where consumer attention is often weak and scattered. Partnering with Vistar Media, DV360 and DooH it, Belles Demeures launched a programmatic DOOH campaign using in-vehicle DigiCab screens to capture qualified attention from this elusive demographic during key moments of receptivity. The campaign successfully strengthened brand preference by associating the brand with a luxury context and drove measurable website traffic.

The challenge

The premium real estate market is highly competitive, making it difficult to stand out. Belles Demeures faced the core challenge of capturing the focus of high-purchasing-power decision-makers in environments that typically generate low engagement. They required a solution that could:

  1. Target affluent professionals and investors during their "affinity journeys" without relying on personal data

  2. Associate the brand with a luxury, high-spec context to reinforce its premium positioning

  3. Generate qualified, measurable attention rather than just passive views
    Provide clear proof of effectiveness by linking ad exposure to website visits

The solution

To meet these objectives, DooH it deployed a highly targeted video campaign, leveraging Vistar Media's unique deal API connection with DV360 to serve ads across 128 in-taxi screens (DigiCab) in two key French regions: Paris and PACA. This strategy centred on reaching the precise high-income audience during moments of high receptivity.

The campaign leveraged DooH-it’s innovative in-vehicle technology. When passengers entered the taxi, the screen would automatically activate. It then used proprietary AI models to analyse facial features and the journey's geolocation context - all without using any personal data - to deliver a personalised and contextualised 4-minute media loop that repeated throughout the trip.

The full-screen video creative reinforced Belles Demeures’ luxury identity and included a clear call-to-action with a QR code, encouraging passengers to drive immediate visits to the website.

"With Belles Demeures, the goal wasn’t just reach, it was qualified reach with attention.

This campaign proved that in mobility, when context and audience align, a brand isn’t just seen, it’s considered.reak up these sections with testimonial quotes or other highlights that reinforce your case study narrative."

Mikael Bes, CEO – DooH it

The Results

The campaign was a significant success, proving the power of contextual in-vehicle advertising to capture and hold the attention of a premium audience. The unique methodology revealed that passengers had an average exposure time of 24 minutes to the media loop, generating an average of 57 seconds of active attention per contact.

The Belles Demeures campaign successfully converted this captive audience, achieving:

-> +56.8 seconds of attention per campaign/contact

-> 2.84 average views per exposed contact 

-> +30.28% more interest than the average of simultaneous campaigns

-> +12.25% more attention than real estate benchmark campaigns

"The activation with DooH It for our luxury real estate brand, Belles Demeures, was a great success because we were able to generate attention and engagement from our premium target audience.

This campaign demonstrated that programmatic DOOH, when activated on a relevant medium like DigiCab, is not only a matter of visibility but a true lever for consideration and lead generation. We will gladly repeat this approach, which combines innovation, efficiency, and a respectful audience experience."

Tanguy Richard, Head of Display - Belles Demeures/Aviv Group


Want to replicate this level of precision, creativity and impact?
Vistar Media’s platform and strategic expertise are built to deliver immersive, location-oriented DOOH campaigns that move both audiences and metrics.

Let’s spark your next success together.