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How DOOH drove a 49% increase in fall preview day attendance for Huron University

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Industry

Education

Challenge

Huron University set out to boost awareness and attendance for its fall preview day, a pivotal event to engage prospective students and their families. Competing for attention in a crowded landscape, the university needed an effective way to reach local audiences at the right moments.

Results

A hyper-local digital out-of-home (DOOH) campaign successfully captured attention and drove engagement among students and parents. Through strategic placement, precise targeting and real-time optimization, Huron University strengthened awareness and turned interest into on-campus action.

Key Product

Demand-Side Platform (DSP)

300K+
total impressions
+72.4%
viewability rate
+49%
increase in registrations vs. year prior
+68%
lift in attendance rate vs. year prior
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For Huron University, a leading liberal arts institution in Canada, fall preview day presented a key opportunity to connect with prospective students and showcase campus life. To drive awareness and attendance for this open house, the university partnered with Division-D on a hyper-local digital out-of-home (DOOH) campaign. Leveraging Vistar Media’s programmatic technology, the campaign delivered targeted messages in key locations to effectively reach prospective students and their families. 

From scroll to stroll

The campaign focused on high-visibility DOOH placements designed to capture the attention of students and families. Large creative formats helped drive awareness and generate high  impressions. Display advertising supported these efforts, increasing reach and reinforcing the campaign message online.

Targeting the campus crowd

Leveraging Vistar Media’s advanced targeting capabilities, the campaign used a dual approach to reach prospective students and their parents. Hyper-local geotargeting focused on key cities and zip codes to engage key audiences. Venue-based targeting prioritized high-traffic areas near schools and community hubs, ensuring relevance while also reaching individuals interested in education.

Billboards | Movie theaters | Urban panels

"Division-D has surpassed our expectations with its programmatic digital out-of-home service. They helped us put our vision into action with their strategic direction and the team set up the campaigns to deliver measurable, quantifiable results."

Kate Veinot | Director of Marketing & Communication, Huron University

mockup-7e0d96a7-80c7-426c-8dfc-19075aa01fcaFrom impressions to impact

Division-D leveraged Vistar Media’s platform to monitor delivery and optimize pacing across publishers, ensuring the campaign remained visible during peak registration times and a full house at Huron’s fall preview day.

  • 300K+ total impressions
  • +72.4% viewability rate
  • +49% increase in registrations, compared to the previous year 
  • +68% lift in attendance rate, compared to the previous year

*Measurement results provided by Division-D via Datorama

By partnering with Vistar Media, Division-D drove measurable results and created a lasting impression for Huron University.