Industry
Fast Food
Challenge
Jack in the Box, in partnership with Posterscope, aimed to generate buzz for its new Cheddar Loaded Cheeseburger and drive more diners to its restaurants.
Results
Vistar Media’s tailored DOOH strategy helped Jack in the Box turn appetites into action, boosting foot traffic by 8.8%.
Key Product
Out-of-Home (OOH)
"We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives."
Setting the table
Jack in the Box wanted to excite consumers about its Cheddar Loaded Cheeseburger while driving foot traffic to its restaurant locations. Traditional channels alone weren’t enough to reach hungry diners at the right time and place.
To meet this goal, Jack in the Box partnered with Posterscope and Vistar Media to craft a precise, highly targeted DOOH strategy that could capture audiences during key moments throughout their day.
Cooking up the campaign
Precision targeting
The campaign focused on consumers within a 2-mile radius of Jack in the Box locations across twelve key U.S. markets. By combining geographic targeting with audience insights, the campaign reached the right people at the right time.
Competitive conquesting
Leveraging Foursquare data, Jack in the Box was able to serve DOOH ads to consumers who frequented competing fast-casual restaurants, reaching them at moments when they were most likely to be hungry and ready to visit a Jack in the Box.
Multi-venue approach
The campaign utilized a mix of static and video creatives across indoor and outdoor venues:
Billboards | Urban Panels | Gyms | Dispensaries | Bars | Gas Stations | Malls
This multi-channel approach ensured the Cheddar Loaded Cheeseburger message resonated at every step of the consumer journey.
Recipe for success
A winning combo: reach and action
- 49M+ DOOH impressions
- +8.8% Lift in Foot Traffic
- 1.3M+ Store Visits
The final bite
The Cheddar Loaded Cheeseburger campaign shows how precision-targeted DOOH can turn appetite into action. By combining geographic focus, competitive conquesting and high-impact creative across multiple venues, Jack in the Box successfully reached consumers at the right place and time, driving measurable lift in foot traffic and store visits.
Programmatic DOOH allowed the brand to engage audiences in a relevant, timely and immersive way, proving that well-executed out-of-home advertising can directly influence consumer behavior.
