Industry
Media & entertainment
Challenge
Jolly’s previous system restricted programmatic performance and inventory utilization, while manual workflows slowed content activation and reduced agility. These inefficiencies became more pronounced as the company expanded, creating significant challenges in scaling its digital network across New Zealand.
Results
Switching to Vistar’s full-stack solution unlocked a 9x surge in programmatic revenue, fueled by higher ad requests and improved inventory utilization, all while getting Jolly’s entire network of screens live in just six weeks.
Key Product
Ad Server, Cortex
The customer
Founded in 2021, Jolly Billboards is a growing out-of-home media company based in New Zealand, offering high-impact digital inventory across major cities, including Auckland, Wellington, Christchurch and surrounding regional areas.
Known for its handpicked, premium locations and visually striking displays, Jolly gives advertisers creative flexibility in some of the country’s most visible roadside corridors. As a lean, independently run operation, Jolly sought technology that could support rapid deployment and maximize revenue without requiring a large team.
The challenge
After working with another CMS provider, they realized their programmatic performance was suffering. Their previous solution didn’t deliver enough ad requests or make full use of their inventory. Additionally, Jolly found their prior CMS cluttered and difficult to navigate, which hindered their ability to quickly respond to their advertiser clients.
When Jolly spoke with Vistar, they were looking for a robust solution that could support scale, automation and programmatic growth. They were looking for a reliable system that could integrate seamlessly with their existing infrastructure.
The solution
Jolly adopted Vistar Media’s full-stack solution, with our player software at the core of device and network management. In just 6 working weeks, Jolly onboarded its entire digital signage network onto the Vistar stack, gaining immediate benefits in inventory utilization, programmatic revenue and speed to market.
By adopting our player software, Jolly turned a performance gap into a competitive edge. The results were rapid and clear: by leveraging Vistar’s full-stack solution, Jolly saw a remarkable increase in inventory utilization, resulting in a 9X surge in programmatic revenue post-deployment.
In parallel, Vistar’s team ensured the onboarding experience was smooth and efficient. The Jolly team also took advantage of Vistar Academy to enhance their understanding of programmatic strategy and tools. The overall partnership gave Jolly more control, flexibility and efficiency while running its ad business.
Vistar’s technology is easy to use, the support has been incredible, and our team was up and running fast. We can now focus on what we do best -delivering creative campaigns - while our infrastructure runs seamlessly in the background.
Jonny Drumm
Director, Jolly Billboards
The takeaway
Jolly relied on Vistar to overcome critical operational roadblocks and unlock rapid growth. With Vistar’s full-stack platform, they deployed their entire network in just six weeks, boosted inventory utilization and drove a 9x increase in programmatic revenue.
Backed by Vistar’s technology, training and support, Jolly gained the scalability, efficiency and confidence needed to focus on delivering impactful campaigns while Vistar powered their success behind the scenes.