Industry
Retail
Objective
Rituals sought to inspire shoppers ahead of Mother’s Day by reinforcing its reputation as the ultimate destination for luxurious Body Care Gift Sets. The goal extended beyond simple brand recognition: Rituals aimed to increase consumer consideration, strengthen brand preference and ultimately drive purchase intent across two key European markets: Belgium and The Netherlands.
Key Product
Demand-Side Platform (DSP), Dynamic creative, POI Targeting
By combining dynamic creative with premium placements and precise targeting, Rituals inspired shoppers across Belgium and the Netherlands, achieving standout double-digit gains in awareness, consideration and purchase intent.
Luxury gifting meets premium precision
Vistar Media partnered with Rituals to activate a DOOH campaign that paired premium placements with smart targeting around strategic locations during prime store hours.
Owning the moment across the Netherlands
Rituals drove traffic in stores through high-impact screens near (within 1.4km) Rituals’ flagship locations across the entire country. Point of interest targeting was used around stores including placements on:
- Train station screens
- Outdoor urban panels
- Metro stations
- Shopping malls
Localised creative in Belgium
Since Mother’s Day is celebrated earlier in Belgium, Rituals utilised regional POI targeting with bespoke creative for Antwerp, alongside national mall, metro and urban panel placements.
From recognition to preference: Rituals leads the way
Rituals secured the #1 position in competitive brand awareness, outperforming peers such as L’Occitane and Douglas. The campaign delivered meaningful lifts across every key brand metric, reinforcing Rituals’ leadership in the luxury gifting category.
-> +15% Awareness
A 15% uplift in awareness of Rituals Mother's Day product lines proved the campaign's effectiveness in capturing consumer attention.
-> +19% Consideration
Such a significant lift in consideration indicates that the campaign ran an the perfect time, reaching audiences right at the beginning of the season's buying cycle when consideration for gift purchasing is most crucial.
-> +14% Purchase intent
Beyond awareness and consideration, a 14% lift in purchase intent is an enormously strong indicator of campaign effectiveness; not only did the campaign grab the attention of the right audience at the right time, it persuaded them to purchase Rituals products.
-> +23% Brand preference
In a key battle-ground season, securing a brand preference uplift of almost 25% highlights just how important a tool targeted, dynamic DOOH campaigns are in a retail marketers toolbox.
Client testimonial:
“As a leading beauty & lifestyle brand in the BENELUX region, we were looking for an impactful way to connect with consumers around Mother’s Day. Vistar Media’s programmatic DOOH solution allowed us to activate a seamless data-driven campaign across markets, delivering remarkable results and including double-digit lifts in awareness, consideration, and purchase intent.
The flexibility and precision of Vistar’s platform made it the perfect partner to bring our message to life and showcased DOOH as a data-driven performance channel.”
Sara Del Treppo
Rituals Cosmetics
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