---
title: "Denim dominance: Levi’s ignites +136% increase in purchase intent"
description: Levi's partnered with Vistar Media to launch a data-driven campaign, blending analytics with strategic ad placements.
image: https://www.vistarmedia.com/hubfs/2024%20-%20Vistar%20Rebrand/2024%20-%20Emails/202409%20-%20Demand%20Nurture%20Header%20Images/Email%20headers-v2-10.jpg
---

![vistar-levis-logo](https://www.vistarmedia.com/hs-fs/hubfs/Levis%20case%20studies%20-%202%20Logos.png?width=750&height=250&name=Levis%20case%20studies%20-%202%20Logos.png)

# Denim dominance: Levi’s ignites +136% increase in purchase intent

![Levis-dooh-outdoor-ad](https://www.vistarmedia.com/hs-fs/hubfs/2024%20-%20Vistar%20Rebrand/2024%20-%20Emails/202409%20-%20Demand%20Nurture%20Header%20Images/Email%20headers-v2-10.jpg?width=1250&height=625&name=Email%20headers-v2-10.jpg)

Industry

Retail

Challenge

Levi’s wanted to stand out in a crowded retail landscape. With countless retail distractions, the brand needed a way to get shoppers not just to notice, but to step through their doors.

Results

The campaign achieved these goals, experiencing the highest lifts in store visits and purchase intent.

Key Product

Demand-Side Platform (DSP)

[ www.levi.com ](https://www.levi.com/)

+7%

lift in brand awareness

+13%

lift in consideration

+54%

increase in store visits

+136%

lift in purchase intent

![levis-outdoor-dooh-ad](https://www.vistarmedia.com/hs-fs/hubfs/Screenshot%202025-08-19%20at%2012.55.52%20PM.jpg?width=1154&height=761&name=Screenshot%202025-08-19%20at%2012.55.52%20PM.jpg)

## Real-world retail influence

Levi’s, a pioneering retailer, sought to boost brand awareness, consideration, purchase intent and store visits. 

Leveraging programmatic digital out-of-home (DOOH), the brand partnered with Vistar Media to launch a data-driven campaign, blending analytics with strategic ad placements.

 

-> Optimized ad positioning  
Levi's strategically placed ads on digital screens across streets in major Canadian cities, spanning billboards, bus shelters and malls. This maximized the brand's visibility and reach consumers when shopping, style and purchasing were top-of-mind.

-> Proximity targeting  
In a targeted approach, Levi's placed ads within a 1km radius of flagship malls such as Yorkdale, TEC, Polo Park, Rideau and Vaughan Mills — enhancing relevance and engagement.

-> Measured impact  
Comprehensive studies tracked the uplift in brand awareness, consideration and foot traffic, translating data into actionable insights.

## ![levi-bus-shelter-ad](https://www.vistarmedia.com/hs-fs/hubfs/Untitled%20design%20(1)%20(1)%20(1).jpg?width=4592&height=3448&name=Untitled%20design%20(1)%20(1)%20(1).jpg)Powerful results

Brand lift and foot traffic studies set out to measure the results and showed just how strongly the campaign resonated with shoppers.

- **+7%** lift in brand awareness
- **+13%** lift in consideration 
- **+136%** lift in purchase intent 
- **+54% **increase in store visits

## Key takeaway

Levi’s campaign shows the power of programmatic DOOH to drive measurable retail impact. By combining proximity targeting with strategic screen placement, the brand not only boosted awareness but also turned consumer attention into meaningful store visits and purchase intent.