Industry
Retail
Challenge
Levi’s wanted to leverage programmatic digital out-of-home (DOOH) to boost brand awareness, consideration, purchase intent and store visits.
Results
The campaign achieved these goals, experiencing the highest lifts in store visits and purchase intent.
Key Product
Demand-Side Platform (DSP)
Real-world retail influence
Levi’s, a pioneering retailer, sought to boost brand awareness, consideration, purchase intent and store visits.
Leveraging programmatic digital out-of-home (DOOH), the brand partnered with Vistar Media to launch a data-driven campaign, blending analytics with strategic ad placements.
-> Optimized ad positioning
Levi's strategically placed ads on digital screens across streets in major Canadian cities, spanning billboards, bus shelters and malls. This maximized the brand's visibility and reach consumers when shopping, style and purchasing were top-of-mind.
-> Proximity targeting
In a targeted approach, Levi's placed ads within a 1km radius of flagship malls such as Yorkdale, TEC, Polo Park, Rideau and Vaughan Mills — enhancing relevance and engagement.
-> Measured impact
Comprehensive studies tracked the uplift in brand awareness, consideration and foot traffic, translating data into actionable insights.
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Powerful results
Brand lift and foot traffic studies set out to measure the results and showed just how strongly the campaign resonated with shoppers.
- +7% lift in brand awareness
- +13% lift in consideration
- +136% lift in purchase intent
- +54% increase in store visits
Key takeaway
Levi’s campaign shows the power of programmatic DOOH to drive measurable retail impact. By combining proximity targeting with strategic screen placement, the brand not only boosted awareness but also turned consumer attention into meaningful store visits and purchase intent.