Beverage breakthrough: How Nestlé Perrier achieved a +13% lift in purchase intent with DOOH

The Challenge

Nestlé Perrier wanted to introduce more consumers to Perrier Fusions—a vibrant, juice-inspired take on their iconic sparkling water. Their goals were twofold when planning OOH ads:

1. Re-engage current Perrier drinkers by encouraging trial of the new product
   
   
2. Convert juice drinkers into loyal Perrier Fusions customers
   
   

With a key retail partnership in place at Walmart, the brand needed an innovative, scalable way to capture attention, educate consumers and drive intent to purchase—all within a limited eight-week window.

The Solution

Data-driven targeting, flexible placements and contextual relevance

Nestlé partnered with Vistar Media to launch a DOOH campaign across four major U.S. markets, activating placements that aligned with lifestyle, mindset and daily movement patterns.

Precision in motion

Using Vistar’s programmatic buying capabilities, Nestlé targeted two core audience segments—“Millennials” and “Walmart Shoppers”—throughout their day, across both high-dwell and high-frequency environments.

Screens were strategically placed in locations where hydration is top of mind or where shoppers were close to conversion points, including:

• Gyms
  
  
• Office buildings
  
  
• Doctor’s offices
  
  
• Transit hubs and taxis
  
  
• Gas stations
  
  
• Urban panels and billboards
  
  
• Pharmacies
  
  
• Liquor stores
  
  

This multi-environment strategy allowed Perrier to maintain broad awareness while offering tailored, contextual messaging to audiences who were either already thinking about health-conscious beverages or on their way to a purchase decision.

The Results

Strong brand lift with room to grow

Nestlé leveraged a custom “Opportunity to See” measurement study to track campaign impact across three critical KPIs: awareness, consideration and purchase intent. The study also collected insight into product familiarity, previous purchase behavior and juice brand preferences—providing the Perrier team with valuable consumer data to inform future creative and targeting strategies.

The eight-week campaign delivered:

• +9% lift in awareness among exposed audiences
  
  
• +6% increase in product consideration
  
  
• +13% uplift in purchase intent, signaling stronger potential for long-term conversion

The takeaway

With the right audience targeting, screen strategy and creative relevance, DOOH can move the needle on awareness and drive real behavioral shifts.

By tapping into Vistar Media’s programmatic platform, Nestlé Perrier was able to:

• Reach high-value audiences at scale
  
  
• Adapt messaging to consumer context
  
  
• Measure campaign performance with precision
  
  

The result was a campaign that didn’t just meet objectives—it created a path for future innovation in Perrier’s DOOH strategy.

Ready to make your next campaign refreshingly effective?

Whether you're launching a new product or reengaging loyal customers, Vistar Media can help you activate OOH strategies that deliver measurable results. Contact us today to learn how our technology and insights can elevate your next campaign.