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From streets to storefronts: How DOOH boosted office retailer visits by 34%

office retailer dooh

Industry

Retail

Objective

A leading office retailer set out to drive more in-store visits by connecting with busy consumers throughout their daily routines. To do this, the brand focused on reaching shoppers near competitor locations at key moments when purchase decisions were being made.

Results

The campaign turned those moments into measurable action, driving a significant lift in store visits and demonstrating the impact of proximity-based DOOH.

Key Product

Demand-Side Platform (DSP)

+34%
lift in visitation
+9,276
Lift in incremental visits

Powering workplace success

Office supplies don’t usually turn heads, but one leading retailer found a way to make them stand out. With a legacy of helping people thrive wherever they work—at home, while traveling and in the office—the brand set out to reimagine how it connects with customers in a crowded market.

To make workspace products and services  top of mind for busy customers, the retailer launched a bold digital out-of-home (DOOH) campaign targeting competitor stores. Smart proximity targeting paired with familiar, eye-catching creative met customers during commutes, errands and daily routines, turning everyday moments into opportunities to connect and inspire action.

retail dooh campaignTurning location into opportunity

The campaign focused on key markets including Atlanta, Boston, Chicago, Dallas and New York. In these cities, it leveraged point-of-interest (POI) targeting around both brand and competitor locations, using the latter to power its first competitive conquesting initiative. This turned proximity into performance by staying visible throughout customers’ daily routines and reaching them at key decision-making moments.

Billboards | Bus Shelters | Subways | Train Stations

Bringing back a fan-favorite creative

The brand revived an iconic creative concept, sparking recognition among shoppers familiar with its most memorable campaigns to reignite excitement and drive store visits. Messaging evolved throughout the campaign to show how the brand’s products and services could make workdays easier, more productive and even a little more enjoyable.

retail dooh campaignMaking office supplies a traffic driver

By pairing nostalgic, eye-catching visuals with strategic placement, the campaign drove measurable results. This was demonstrated by an Accretive foot traffic study, which showed a clear lift in store visits:

  • +34% lift in visitation
  • +9,276 lift in incremental visits 

Visits peaked after customers encountered the campaign three times on DOOH screens, showing that higher frequency in digital out-of-home can drive awareness into measurable action.