Industry
Retail
Objective
PAK’nSAVE set out to reinforce its lowest-price positioning in one of New Zealand’s most competitive categories. As shoppers became increasingly value-driven, the brand needed a scalable, always-on solution that could communicate real savings, locally and in real time.
Results
Partnering with Vistar Media, PAK’nSAVE transformed a traditionally static channel into a dynamic, data-driven programmatic DOOH strategy, delivering sustained impact for two years plus.
Key Product
Demand-Side Platform (DSP), Dynamic creative
The campaign’s foundation was built on data-led DOOH
Dynamic price comparison
Using NielsenIQ data, PAK’nSAVE compared a basket of the Top 50 everyday grocery items across five key categories against Woolworths. Weekly pricing updates were dynamically reflected in creative, clearly highlighting savings for shoppers.
Localised creative
Creative was tailored by store location, ensuring audiences saw relevant savings at their nearest PAK’nSAVE. This hyper-local approach made price leadership tangible at the moment of decision-making.
Automation at scale
Through Vistar Media’s programmatic platform, creative updates were automated and delivered at scale. This eliminated manual production effort while maintaining accuracy and relevance week after week.
"Our Top 50 Price Check campaign has allowed us to take PAK’nSAVE’s lowest price promise and make it tangible for customers every single week.”
Jamie Hodgetts | Head of Marketing & CX, PAK'nSAVE & Four Square
From test to always-on
Over two years of continuous activity, the campaign delivered:
- 26+ million impressions
- Always-on visibility across key retail environments
- Sustained reinforcement of PAK'nSAVE's lowest-price positioning despite increasing category competition
Evolving from a six-month test into an always-on approach, the campaign demonstrated the longterm value of programmatic DOOH. With weekly creative updates and localised messaging at scale, PAK’nSAVE successfully strengthened trust, reinforced price credibility and remained top of mind for value-conscious shoppers.
The campaign was also crowned the winner of the Best Data Driven Marketing Campaign at the NZ Marketing Awards 2025.
