Industry
Travel & Tourism
Objective
The campaign set out to inspire international travellers to visit the Philippines by raising awareness and positioning the country as a premier destination for both leisure and adventure.
Strategy
Leveraging Vistar Media’s global DSP, the campaign activated programmatic DOOH across Southeast Asia and long-haul markets, reaching high-value traveller segments with consistent creative storytelling tailored to each market.
Key Product
Global DSP
Bringing the Philippines to the world stage
Prime locations for maximum impact
The campaign ran across 2,623 premium screens, including billboards and malls, to reach travellers in high-traffic, high-engagement environments.
Creative that speaks universally
Video creative showcased the Philippines’ natural beauty, adventure and culture, unified by the “Discover the Philippines” tagline. Minimal text ensured instant appeal across diverse audiences.
Audience targeting
The campaign focused on avid travellers in each market to ensure it reached those most likely to consider visiting the Philippines.
