Industry
Sports & Betting
Challenge
The daily fantasy sports space is crowded, and PrizePicks needed a campaign that would cut through and feel authentic to fans. With DOOH, the brand met fans where their enthusiasm was strongest, bringing the excitement of sports to life.
Results
With a strategy combining a direct buy, programmatic DOOH and tailored creative, PrizePicks built a strong presence in key sports markets. The campaign boosted awareness and brand favorability while also driving action.
Key Product
Demand-Side Platform (DSP)
Redefining the fantasy sports experience
In the high-stakes world of daily fantasy sports, winning attention is just as important as winning the game. PrizePicks, one of the fastest-growing daily fantasy sports apps, set out to make a bold impression with a digital out-of-home (DOOH) campaign. PrizePicks brought the excitement and energy of the game to life—connecting with fans in real time to build awareness, boost consideration and drive app downloads and first time deposits.
Betting on programmatic & direct
PrizePicks took a dual approach to out-of-home, leveraging the flexibility of programmatic DOOH alongside a robust direct buy. The direct buy featured premium static and digital placements around major sports venues, including a first-to-market activation at the new Intuit Dome in Los Angeles, to ensure visibility when fans were most engaged.
The programmatic component, executed through Vistar Media, expanded the campaign’s reach with point-of-interest (POI) targeting. Ads were served within a five-mile radius of major NFL and NBA stadiums, creating additional touchpoints that encouraged fans to make their picks before game time, driving urgency to act in that moment.
The influencer power play
To build authenticity and spark conversations, PrizePicks brought recognizable influencer faces to their OOH creative.
Popular figures from the fantasy sports, music and entertainment worlds took center stage, creating organic buzz both online and offline. This seamless integration across social, TV and OOH channels amplified PrizePicks’ presence and influence.
Hometown hype
Understanding that fandom is deeply rooted in local pride, PrizePicks tailored its messaging to each market. From custom creatives with hometown call-outs to game-time offers, the brand made its presence feel personal.
By segmenting their audience and targeting adults aged 21+ with relevant content, PrizePicks ensured their message resonated with the right people, at the right time, while remaining compliant with industry regulations.
Bars | Billboards | Urban Panels
Results: Hitting the jackpot with OOH
The campaign translated strategic placements and smart creative into strong results across the entire marketing funnel, proving that OOH is a winning pick for driving measurable impact.
- +80% lift in consideration
- +121% lift in message association
- +103% lift in brand favorability
"The out-of-home strategy was multi-dimensional, pulling programmatic levers to help amplify the emotional connection between the brand, the home team and the consumer. Both direct and programmatic digital out-of-home worked together to reach key audiences, in the right moments."
Brandon Rappaport VP media director, Quan Media Group
The programmatic & direct advantage
The direct placements brought bold, static presence, crucial in cities where competitors had locked up in-stadium sponsorships. Programmatic DOOH then amplified that foundation, adding reach and flexibility to extend the campaign’s impact and helping drive incremental lift across all KPIs:
- 3X lift in awareness
- 2X lift in consideration
- 1.4X lift in sign up intent
