Industry
Beverage (Non-Alcohol)
Objective
Sponsor, Thailand’s leading hydration beverage, launched a bold programmatic digital out-of-home (pDOOH) campaign to connect with health-conscious consumers during the peak of summer heat.
Results
The campaign leveraged weather triggers to activate in real time—marking the first activation of its kind in Thailand.
Key Product
Weather triggers
Creative built for the climate
DOOH ads responded to rising temperatures in real time, dynamically switching creative based on two key triggers: 35°C and 38°C. At 35°C, the creative signalled rising heat; at 38°C, it intensified with more sweat and a background that shifted from yellow to red.
With hydration more crucial than ever, Sponsor delivered timely, high-impact messaging right when it mattered. Custom creatives also displayed the current temperature to reinforce urgency and product relevance.
