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Driving growth: Steel City Media gains hundreds of new opportunities via Vistar collaboration

SCM Case Study Mock

Industry

Media & entertainment

Challenge

To expand hyper-local, small-budget campaigns into regional and statewide opportunities, Steel City Media partnered with Vistar Media to strengthen their media mix with targeted out-of-home (OOH) promotions.

Results

Through its collaboration with Vistar Media, Steel City Media achieved significant results within six months, securing larger budgets and offering clients a deeper, more comprehensive partnership to support all brand efforts.

Key Product

Demand-Side Platform (DSP)

400
net-new opportunities
50
campaigns
23
unique advertisers
SCM Case Study Mock 2

Steel City Media, a multimedia company based in Pittsburgh, boasts market-leading media outlets in both Pittsburgh and Kansas City.

Over the past three decades, its local focus combined with its commitment to forging deep community connections has enabled the company to orchestrate impactful marketing initiatives across a diverse range of platforms.

 

We’ve been able to work together with Vistar to showcase the success of DOOH. With the measurement capabilities available, we’re able to plan, improve on past campaigns and show success metrics to our clients.

Gregg Frischling, 
Vice President / General Manager, Steel City Media

Amplifying impact with a cross-channel strategy

As experts in radio broadcasting, Steel City Media builds media strategies that drive tangible results for its clients. Recognizing radio’s strength at upper funnel marketing, the company identified a natural synergy with out-of-home (OOH) media to drive promotional efforts further down the funnel.

To offer clients this expanded media mix, Steel City Media partnered with Vistar Media to integrate OOH capabilities into its offerings.

Real results: Expanding reach and revenue

OOH has empowered Steel City Media to expand hyper-local, small-budget campaigns into regional and statewide opportunities, securing larger budgets and providing clients with a deeper partnership to support all brand efforts.

  • 400 net-new opportunities 
  • 50 campaigns
  • 23 unique advertisers

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