Weathering the market
In a market overflowing with weather apps, The Weather Channel knew that accuracy alone wouldn’t set it apart. The brand needed a bold strategy to showcase how its app empowers people to embrace the weather, navigate daily life with confidence and live well.
To achieve this, The Weather Channel partnered with Vistar Media to launch a creative, high-visibility DOOH campaign.
Mapping the front
A force of nature
The Weather Channel leveraged a mix of static and video creatives to ensure standout visuals across crowded urban environments. In New York City, messaging showcased the new brand platform “Be a force of nature”— drawing inspiration from the app’s personalized features.
Strategic placements
The campaign spanned New York City and Chicago, strategically deployed across five media owner networks. Using point-of-interest targeting, ads reached high-traffic hotspots including:
- Times Square
- Wrigley Field
- Magnificent Mile
Venues used in these areas ensured maximum visibility among both city residents and tourists:
Urban Panels | Subways | Bus Shelters | Spectaculars
Sunny skies ahead
The Weather Channel's shining results
- +10% Lift in Awareness
- +32% Lift in Consideration
- +53% Lift in Download Intent
Among competitors, The Weather Channel app emerged as the most preferred weather app, cementing its position as the go-to source for forecasts.
After the storm
The Weather Channel’s DOOH campaign demonstrates how smart creative, strategic placement and programmatic agility can deliver measurable impact in a crowded digital marketplace. By leaning into bold visuals and localized messaging, the brand not only captured attention but drove meaningful lifts in awareness, consideration and intent —ultimately storming ahead of competitors.
