Skip to content

Voilà delivers fresh results with DOOH

voila - pattison - billboard (1)

Industry

E-commerce

Challenge

Voilà wanted to boost awareness and drive sales across Ontario and Quebec in a crowded grocery delivery market. The challenge was finding a way to deliver timely, relevant messages that would stand out and reach shoppers at the right moments.

Results

Results confirmed the campaign’s impact, proving that contextual, data-driven storytelling can drive real, measurable outcomes — rain, snow, or shine.

Key Product

Demand-Side Platform (DSP), Weather triggers

voila.ca/
9%
lift in awareness
23%
lift in consideration
34%
lift in purchase intent
voila - Cineplex - malls
For Voilà, growing awareness and driving sales across Ontario and Quebec required more than broad reach — it demanded relevance. The challenge was finding a solution that could speak to local audiences, respond to real-time conditions and meet shoppers where grocery decisions actually happen. Through a smart, weather-responsive DOOH strategy powered by Vistar, Voilà was able to bring freshness, convenience and value to life at the exact moments consumers needed it.

Turning moments into meals

Voilà, an online grocery delivery service, brings guaranteed freshness and affordability straight to your door. To expand awareness and drive sales across Ontario and Quebec, Voilà teamed up with Vistar Media to launch a weather-responsive digital out-of-home (DOOH) campaign that delivered timely, relevant messages to shoppers exactly when and where it mattered most.

The brand met shoppers where grocery decisions are made. Using point-of-interest targeting, impressions were focused within a 2km radius of supermarkets and layered with Adsquare’s audience data to get in front of food, grocery and meal kit delivery intenders. The campaign successfully reached consumers already thinking about what’s for dinner, bringing the convenience and comfort of home delivery to life.

Apartment buildings | Billboards | Bus shelters | Office buildings | Subways | Urban panels | Veterinary offices 

The campaign was designed to reflect the cultural and linguistic needs of Ontario and Quebec. Voilà deployed both static and video creatives in English and French, ensuring local relevance and seamless execution across a variety of venue types.[IMAGERY]

Screenshot 2025-11-24 at 4.02.07 PM      Screenshot 2025-11-24 at 4.22.42 PM

When weather calls, Voila delivers

In Quebec, Voilà turned the changing skies into a living creative canvas. With Vistar’s technology, each weather shift sparked timely DOOH messages that met people where they were, making every moment feel relevant and personal. When snow fell or the temperature dipped, screens lit up with a simple, reassuring message: “Stay warm. We deliver your groceries.”

Each shift in weather became an opportunity to meet shoppers where they were, turning cold days into warm reminders of Voilà’s comfort, convenience and value.

Screenshot 2025-11-24 at 4.02.23 PM

Delivery you can see

A brand lift study showed just how effective the campaign was, demonstrating that contextual, data-driven storytelling delivers real results in any weather.

  • Ontario
    • +9% lift in brand awareness
    • +34% lift in consideration
    • +42% lift in purchase intent
  • Quebec
    • +8% lift in brand awareness
    • +12% lift in consideration
    • +26% lift in purchase intent