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Digital out-of-home makes a big impact.
Vistar ensures it’s bigger than ever.
Programmatic DOOH ecosystem
Digital Demand

Vistar Media offers a complete end-to-end programmatic ecosystem to help your business get the most out of digital out-of-home media. This includes a demand-side platform (DSP), supply-side platform (SSP), and digital signage software (our ad platform and Cortex), all integrated together to enable data-driven, automated, measurable DOOH transactions.

 

 

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Services

Vistar connects marketers, media owners,
and audiences like never before.

Marketers to Audiences

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Marketers to Audiences

Reach any audience, on any screen with a scalable, data-driven demand-side platform for digital out-of-home.
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Media Owners to Marketers

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Media Owners to Marketers

Offer marketers the media they want and need with a supply-side platform connected to the world’s leading omnichannel DSPs.
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Resources

Discover how Vistar is innovating programmatic DOOH.

Blog

How Programmatic DOOH Targets Audiences in a Changing World

To ensure our brand partners are armed with the data and insights they need, Vistar has been analyzing movement patterns and changing behaviors to better understand what consumers are doing and how brands can reach them through digital out-of-home. 
Read More
Resource

News

Vistar Redefines “the Loop” with Unified Ad Serving

First-to-market solution provides outdoor media owners with programmatic and traditional ad scheduling capabilities in one platform
Read More
Resource

Blog

Brands Use New Tech to Extend Third-Party Data Strategies into DOOH

Vistar Media has released a new comprehensive guide to audience and targeting strategies for digital out-of-home. 
Read More
Resource

Blog

Infographic: 9 Facts About Programmatic DOOH You Need to Know

How important is DOOH to other marketing strategies? This infographic breaks down nine facts about DOOH that you need to know about - from how many consumers recall out-of-home ads to how many decision-makers are already investing in the medium.
Read More
Resource
Resource

Blog

How Programmatic DOOH Targets Audiences in a Changing World

To ensure our brand partners are armed with the data and insights they need, Vistar has been analyzing movement patterns and changing behaviors to better understand what consumers are doing and how brands can reach them through digital out-of-home. 
Read More
Resource

News

Vistar Redefines “the Loop” with Unified Ad Serving

First-to-market solution provides outdoor media owners with programmatic and traditional ad scheduling capabilities in one platform
Read More
Resource

Blog

Brands Use New Tech to Extend Third-Party Data Strategies into DOOH

Vistar Media has released a new comprehensive guide to audience and targeting strategies for digital out-of-home. 
Read More
Resource

Blog

Infographic: 9 Facts About Programmatic DOOH You Need to Know

How important is DOOH to other marketing strategies? This infographic breaks down nine facts about DOOH that you need to know about - from how many consumers recall out-of-home ads to how many decision-makers are already investing in the medium.
Read More
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Testimonials

Vistar is changing the game for
customers around the globe.
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Automated, data-driven buying of digital out-of-home is poised to help advertisers reach consumers in new and creative ways that deepen personalization and storytelling without losing mass-scale or brand safety. We’re excited to collaborate with Vistar to make that possible via Adobe Advertising Cloud.” – Bryan Seltzer, Managing Director, US, Ad Cloud

Adobe
Adobe
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The potential of growth in DOOH is becoming clearer by the day, and XPETO has seen the benefits it brings to our clients’ business. Vistar has been a great partner in this process, providing us with support and smart solutions as we navigate this evolving landscape.” – Leanne Scriven, Director, Programmatic Systems at XPETO, the in-house programmatic trade desk of Media Experts

Xpeto
Xpeto
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The ability to build out “Deals” on the Vistar platform and communicate with DSPs and digital buyers is extremely useful to us. The platform allows for our inventory to be more discoverable.” – Ian Dallimore, Vice President of Digital Growth, Lamar

Lamar
Lamar
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