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Beverage Breakthrough

Nestlé Perrier’s DOOH campaign achieves a +13% lift in purchase intent 

For Nestlé, one thing is for sure: people love their Perrier beverages. So, when the brand launched Perrier Fusions across Walmarts nationwide, they turned to programmatic digital out-of-home (DOOH) advertising to attract current Perrier lovers, and turn these juice enthusiasts into

This case study covers:

  • How Nestlé Perrier used audience targeting capabilities to reach and connect with "Millennials and Walmart Shoppers."
  • Leveraging a variety of premium, DOOH screens that would resonate most with the Nestlé Perrier audience.
  • The measurement tools used to understand the beverage campaign’s refreshing results.
  • Analysis of campaign results, demonstrating increased awareness, consideration, and purchase intent.
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