CPG Marketers face a tall task: they need to break out from a cluttered media landscape while keeping up with evolving trends and shifting consumer behaviors. With programmatic technology, data, and channel extensions, digital out-of-home (DOOH) offers CPG brands a way to engage on-the-go shoppers when other channels can’t.
This report covers:
- How CPG brands can serve relevant messaging throughout the purchase journey with data-drive targeting
- Why programmatic technology makes buying OOH as easy as other digital platforms
- The flexibility of DOOH that can change messaging based on location, time, demographics, behaviors, or other factors like weather
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