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FOX,  with agency Rapport LA, enlisted Vistar Media to make noise about its upcoming TV series, The Masked Dancer. Using a data-driven, programmatic DOOH campaign across billboards, gas stations, urban panels and taxi tops, this campaign won several awards

This case study covers:

  • Wide variety of outdoor venues utilized, including moving inventory 
  • Audience targeting for programmatic OOH
  • Results that secured FOX as a DailyDOOH Award winner and OMMA finalist 

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