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Learn how Guinness won winter with programmatic OOH

To challenge Australia's summer beer dominance and create new cold weather moments, Guinness launched an innovative weather platform (inspired by the Bureau of Meteorology) to tell the perfect time for a Guinness pint, reaching audiences out and about to increase sales of their beer.

This case study covers:

  • How Guinness cleverly combined weather, audience, and point of interest targeting to increase brand awareness and encourage product trial.
  • The interactive creative approach used for ongoing relevance and engagement.
  • Analysis of campaign results, demonstrating increase in pints drunk in winter, increase in brand power and salience, and uplift in foot traffic to pubs.

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