Download THE Programmatic

This primer outlines the basics of the programmatic out-of-home landscape, key information about OOH campaign execution, and ways to incorporate programmatic OOH as part of a broader marketing strategy to achieve results.

In this guide, you will learn:

  • Why programmatic OOH is a powerful tool to use in the consumer journey 
  • The ins and outs of real-world audiences
  • How you can reach your target audience 
  • Measurement capabilities within programmatic OOH
  • And how OOH is transacted in the programmatic marketplace