Programmatic OOH Primer for Success

Download THE Programmatic
OUT-OF-HOME PRIMER FOR SUCCESS

This primer outlines the basics of the programmatic out-of-home landscape, key information about OOH campaign execution, and ways to incorporate programmatic OOH as part of a broader marketing strategy to achieve results.

In this guide, you will learn:

• Why programmatic OOH is a powerful tool to use in the consumer journey 
• The ins and outs of real-world audiences
• How you can reach your target audience 
• Measurement capabilities within programmatic OOH
• And how OOH is transacted in the programmatic marketplace