Aiming to resolve their footfall challenge and drive sales uplift, Australian based Mexican fast food chain, Mad Mex, launched a tactical programmatic DOOH campaign by reaching consumers at the point of purchase and into stores.
This case study covers:
- How Mad Mex utilised daily sales data to drive visitation when and where it was needed.
- The targeting tactics used to reach consumers and inform contextually relevant media placement.
- The DOOH activations used to advertise across the consumer journey.
- A look at the results generated by this data-driven DOOH campaign.
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