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Aiming to resolve their footfall challenge and drive sales uplift, Australian based Mexican fast food chain, Mad Mex, launched a tactical programmatic DOOH campaign by reaching consumers at the point of purchase and into stores. 

This case study covers:


  • How Mad Mex utilised daily sales data to drive visitation when and where it was needed.
  • The targeting tactics used to reach consumers and inform contextually relevant media placement.
  • The DOOH activations used to advertise across the consumer journey.
  • A look at the results generated by this data-driven DOOH campaign.


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