Company Turns Geotemporal Data into Actionable Insights on Consumer Behavior
The Digital Place Based Advertising Association (DPAA) announced today that Vistar Media, a leading technology provider for out-of-home media, has joined the association. Using geospatial technology, Vistar Media accumulates valuable, actionable insights to reach on-the-go consumers through mobile and out-of-home advertising.
"Vistar Media is doing sensational work in helping marketers tap into the great value that digital place-based networks offer in reaching on-the-go consumers," said Barry Frey, president & CEO, DPAA. "Vistar's technology enables them to tap into the combined power of mobile and DPB to develop highly effective campaigns for brands in today's video everywhere world."
"Barry and his team have made great progress over the last couple of years in advancing digital place-based media's role in the video ecosystem,” said Michael Provenzano, CEO & Co-Founder of Vistar Media. “We are excited to work with the DPAA on evolving the industry’s capabilities in data-driven planning, mobile media, measurement and programmatic transactions.”
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the "video everywhere" ecosystem. The DPAA fosters collaboration between agencies and digital place-based networks; provides industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. www.videoeverywhere.com.