The Ad Council and R/GA are excited to announce their collaboration, with partners including iTell.io and Vistar Media, to promote the short film, Rising, as a part of their “Love Has No Labels” campaign. The film was directed by Game of Thrones' David Nutter and written by Lena Waithe creator of SHOWTIME drama series The Chi and Emmy winning writer for Master of None and Azia Squire. It features the immediate aftermath of a massive storm and challenges viewers to consider why it takes a disaster to bring us together. The film pays tribute to real moments when people from different backgrounds have come together following natural disasters. Rising hopes to encourage all Americans to come together and ultimately inspire people to act inclusively every day. To get the message out about this powerful film, iTell.io has donated their digital out-of-home inventory and Vistar Media has offered our programmatic technology and services to run the campaign.