Digital Outdoor Advertising today announced a partnership with Vistar Media, to bring programmatic revenue to independent billboard operators. The partnership will enable independent operators to sell their inventory to the world’s largest digital buying groups through the Vistar SSP.
Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic measurement specialists. The partnerships, which will provide foot traffic studies on the impact of digital out-of-home (DOOH) campaigns, include NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ.
The Ad Council and R/GA have announced their collaborative project to create and promote the short film, Rising, as a part of their “Love Has No Labels” campaign. To get the message out about this powerful film, iTell.io has donated their digital out-of-home inventory and Vistar Media has offered our programmatic technology and services to run the campaign.
Bell Media’s out-of-home advertising division, Astral, announced today it is joining forces with Vistar Media, a U.S.-based leader in programmatic technology for digital out-of-home (DOOH). With this agreement, 240 of Astral’s digital large format and street furniture faces across Canada will be accessible through Vistar’s programmatic platform, allowing advertisers to plan across all DOOH transactions, including open exchange, and private marketplace (PMP) deals.
Vistar Media was recently ranked on Entrepreneur'sTop Company Cultures list, created in partnership with employee engagement platform and service provider Energage. Vistar is recognized for creating an exceptional culture that drives employee engagement, exceeds employee expectations and directly impacts company success.
Vistar Media announced it will power global sports entertainment leader Topgolf’s network of digital displays with full ad serving and digital signage management software. Integrating Vistar’s full ad stack improves the stability and performance of the Topgolf® network and ensures a seamless content and ad delivery experience for advertisers and fans.