The state of consumer attention
What people will notice, trust and act on in 2026
Consumers today aren’t paying less attention. They’re just more selective about where they place it. Audiences increasingly tune out advertising that feels intrusive or overly engineered, while work that feels relevant, emotionally resonant and rooted in human insight still breaks through.That shift demands media that respects attention rather than competes for it. Our consumer attention report explores how digital out-of-home (DOOH) aligns with that shift — delivering relevance through time of day, location and environment instead of out-of-context personalization.
Download the guide to explore:
- How relevance, emotion and creative quality drive memorability
- What consumers really think about AI and trust in advertising
- The balance between personalization and privacy
- Why cultural fluency and authenticity matter now more than ever