Why every out-of-home plan should blend direct and programmatic

As out-of-home (OOH) evolves through digital transformation, programmatic digital out-of-home (pDOOH) is becoming a core strategy for many brands—driving both efficiency and impact. However, some advertisers still see pDOOH as a purely tactical tool rather than an integral part of a broader OOH plan. A major Australian health insurer set out to challenge this perception.

This case study covers:

• The strategy behind combining direct and programmatic OOH
• How success was measured and what metrics mattered
• The award winning results that debunked myths about pDOOH
• The methodology behind the insights 

Fill out the form for instant access!