---
title: DOOH Drives Tune-In Intent for FOX's The Masked Dancer
description: To promote its TV series, The Masked Dancer, FOX and agency Rapport LA used Vistar Media to launch a results-driven, programmatic DOOH campaign.
---

[Vistar Media Blog ](https://www.vistarmedia.com/blog)

# [DOOH Drives Tune-In Intent for FOX's The Masked Dancer](https://www.vistarmedia.com/blog/fox-dooh-case-study)

 Written by [Mia Disano](https://www.vistarmedia.com/blog/author/mia-disano) | Dec 8, 2021

To make noise about its upcoming TV series, *The Masked Dancer*, FOX and agency Rapport LA tapped Vistar Media to launch a data-driven, programmatic DOOH campaign across billboards, gas stations, urban panels and taxi tops in twelve core DMAs.

**Campaign Strategy:**  

*Data-Driven Audience Targeting*

FOX utilized Vistar’s partnership with the LiveRamp Data Store to target a “TV Viewership Audience” from TiVo, based on consumers who watch reality and game shows as well as competitive networks.

*Cohesive Measurement*

With Vistar’s [newest measurement solution](https://www.vistarmedia.com/news/taxi-measurement-dooh-fox?hsLang=en), FOX was able to evaluate the impact of moving inventory, such as rideshare and taxi tops, alongside non-moving OOH media types for its DOOH campaign.

## Campaign Results:

Measuring the impact of the DOOH campaign on consumer perception and behavior, Vistar’s exposure-based brand lift study revealed an 8%  lift in awareness, 12% lift in consideration, and 11%  increase in tune-in intent.

## DOOH Awards:

Due to its unique data-driven strategy, FOX was recognized for [several industry awards](https://www.vistarmedia.com/blog/fall-dooh-awards?hsLang=en) — including [MediaPost OMMA’s](https://www.mediapost.com/ommaawards/) Best Digital Out-of-Home Campaign and [DailyDOOH Award’s](https://2021.dailydoohgalaawards.com/finalists/) Best AdTECH Campaign.

Want to learn more about this award-winning campaign? Click below to download the full case study.

[View full post](https://www.vistarmedia.com/blog/fox-dooh-case-study)

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