In a mere five days, Mobile Marketing Association will kick off their annual event, Impact NY. This year’s agenda is stacked, so we’re looking forward to hearing the keynote speakers and participating in a variety of breakout sessions. And while we wish we could attend every session, with limited time, here’s the short list of the panels we will definitely be checking out.
David Weinfeld, Publisher Sales Lead, recently attended DSE with other members of the Vistar team. In this post, David shares his experience at the conference, from meeting up with colleagues from out-of-home organizations to presenting at a workshop with industry friends.
A major beer brand wanted to drive awareness, consideration and purchase intent for their beverage, and so they reached out to Vistar to execute their digital out-of-home campaign. Thanks to a successful targeting strategy, the campaign drove results across all major KPIs.
Pursuant Health has partnered with Vistar Media to provide better access to its digital advertising inventory and streamline the buying process for targeted digital out-of-home, health-focused advertising. Pursuant's inventory will be available on Vistar’s platform for DOOH media. Media buyers can place their buys programmatically through private marketplace deals or through Vistar’s ad exchange.
For their #OptOutside digital out-of-home and mobile messaging, REI wanted to reach loyal customers and potential new customers. REI chose to work with Vistar Media and LiveRamp to execute this cross-screen initiative.
A state that benefits from fun excursions, luxurious spas, and a rich heritage wanted to generate awareness and consideration among leisure travelers and foodies. In order to reach their target audience, the state’s tourism board decided to work with Vistar Media to run a cross-screen campaign.
A popular casual dining restaurant reached out to Vistar to execute a campaign across digital out-of-home and mobile media. Measurement results proved that this cross-screen campaign successfully grew awareness, brand preference, visit intent, and foot traffic.
Recently, a major banking institution opened a flagship branch and wanted to drive foot traffic to the new location. To help generate a buzz, the bank chose to work with Vistar Media in order to reach their target audience and run a cross-screen campaign.
Vistar Media has launched support for Video Ad Serving Template (VAST) creative for media owners. This allows media owners to accept the standard digital creative format from the online world, opening new sources of demand and making it easy for advertisers to seamlessly execute video campaigns across digital out-of-home (DOOH) media.
Vistar Media has partnered with Varick Media to to bring programmatic out-of-home (OOH) media into Varick’s omnichannel buying solution. The partnership will enable Varick to access the only DSP and only exchange built for the OOH industry.