---
title: IBM Watson Advertising & Vistar Talk ‘Data & AI’ on IAB There
description: IBM Watson Advertising and Vistar Media join forces to discuss “Real Time Data for Real Consumers” on IAB There.
---

[Vistar Media Blog ](https://www.vistarmedia.com/blog)

# [IBM Watson Advertising & Vistar Talk ‘Data & AI’ on IAB There](https://www.vistarmedia.com/blog/ibm-watson-vistar-talk-data-ai-iab)

 Written by [Marissa Bernstein](https://www.vistarmedia.com/blog/author/marissa-bernstein) | Apr 6, 2021

IBM Watson Advertising and Vistar Media joined forces to discuss “Real Time Data for Real Consumers” on [IAB There](https://www.iab.com/videos/iab-there/), the IAB’s half-hour live streaming talk show featuring subject matter experts and industry notables covering the latest in digital marketing and media current events.

If you missed the live show, you can [watch the recording](https://www.iab.com/video/realtimedata/). Vistar’s Lucy Markowitz, VP of US National Sales, and IBM Watson Advertising’s Philip Kinzler, Partner/Ecosystem & Product Marketing Lead, dive into how AI can help leverage complex data, innovate and expand targeting capabilities to all facets of a campaign, and help brands create trusted and meaningful connections with their customers.

## **Real Time Data for Real Consumers **

In this session, we cover:

[View full post](https://www.vistarmedia.com/blog/ibm-watson-vistar-talk-data-ai-iab)

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