For this media owner spotlight, Vistar spoke to Guillaume Vaillant, Managing Director at LittleCorner, who shone a light on the unique value proposition of their digital network and discussed how their partnership with Vistar Media is enhancing advertising experiences in France.
LittleCorner is a DOOH network that transforms the washroom areas of everyday living places, such as restaurants, bars, and cinemas, into impactful communication media. Our media delivers optimum visibility to advertisers in a distraction-free and captive environment.
Our high-definition screens are integrated into washrooms and strategic spaces. These are found in high-traffic, well-known casual leisure and event venues. Our strategically unique placements maximise public attention.
Our network reaches the whole of France, with a strong presence in Paris and the 20 major French cities. We reach a wide audience, from 18 to 65 years old.
Our media is unique in its "wait marketing" concept. We capture the public's attention at a moment when they are receptive and without distraction, unlike conventional screen-saturated environments. Our campaigns are 100% visible, with no possibility of zapping, swiping, or being obscured by other content.
We provide ultra-targeted, memorable, and engaging advertising in spaces frequented by active consumers. Our ad format allows brands to generate a strong impact by engaging their audience in a moment where the advertising will be their one and only point of concentration.
DOOH is more than just a broadcast medium; it provides an immersive and contextual communication experience, particularly effective as a complement to 360° communication campaigns. It also guarantees uninterrupted visibility, without ad-blockers or unwanted scrolling.
The DOOH market has matured. We anticipate the rise of programmatic, with campaigns that are increasingly dynamic and customisable based on data collected in real time. We believe that facilitating access to DOOH via programmatic will enable it to complement other digital channels, offering an even more effective cross-channel approach. LittleCorner is also committed to being an innovative and sustainable media partner, working daily on eco-responsible solutions to limit our carbon footprint and environmental impact.
Vistar Media is a major player in programmatic DOOH and is coming to Europe with great ambitions. This partnership will enable us to consolidate our own position in the OOH space and provide our advertisers with greater flexibility in the creation of their marketing campaigns.