In this Media Owner Spotlight, Vistar spoke to Jules Faucqueur, Sales and Marketing Assistant at OhMyDiode. We explored how their premium LED network is driving powerful local impact across the Lille metropole and how their collaboration with Vistar Media is bridging the gap between local excellence and global programmatic demand.
OhMyDiode provides advertisers with a powerful local impact across the Lille metropole through a strategically managed network. We ensure close, personalized monitoring of every campaign, utilizing premium display solutions that feature high-end, high-definition LED screens designed to showcase brands with unmatched visual clarity and reliability.
We deploy large-format 8m² LED screens featuring high-definition resolution and smart brightness sensors to ensure crystal-clear visibility 24 hours a day. Our network is strategically placed across high-traffic urban arteries, key intersections and premium retail zones, notably in areas like Bondues, to capture maximum audience attention throughout the Lille metropole.
While our heart is in the Hauts-de-France and the European Metropole of Lille, our reach also extends into the Île-de-France region. This geographical footprint allows us to engage with all types of audiences, from daily commuters to premium retail shoppers.
Our core value lies in delivering a strong local impact through high-quality locations. By placing brand messages on premium screens in the most frequented areas, we ensure high dwell time and frequency, making a lasting impression on the local community.
We want buyers to recognise that DOOH is a non-skippable format. It allows you to reach your customers at a key moment in their daily journey, providing a level of physical presence that digital-only channels simply cannot replicate.
The industry will continue to shift further towards digital and embrace new technologies, making it an indispensable part of the media mix. We also see a future where OOH is increasingly combined with online digital advertising to create a seamless, multi-channel experience.
We chose Vistar Media to bridge the gap between our premium local network in the North of France and global programmatic demand. Their reputation as a world leader in DOOH technology aligns perfectly with our commitment to providing clients with the most advanced and flexible buying options available today.
The Supply-Side Platform (SSP) and its granular targeting capabilities are true game-changers for us. The ability to manage real-time triggers and access detailed reporting allows us to prove the exact impact of each campaign to our advertisers with total transparency.
Partnering with Vistar has allowed us to diversify our advertiser portfolio, attracting international brands eager to target the specific, high-value demographics of the Lille metropole. It has transformed our local presence from a static offering into a dynamic, data-driven digital ecosystem.
"At OhMyDiode, we believe the future of OOH is digital and data-led, and Vistar Media ensures our screens are part of a smart, measurable and highly efficient advertising journey."
Jules Faucqueur
Sales and Marketing Assistant, OhMyDiode