In our latest Media Owner Spotlight, we sat down with Tizian Hosch, Director DOOH at T Advertising Solutions Germany, to discuss operating one of Germany’s fastest-growing digital out-of-home (DOOH) networks, leveraging telco-grade audience data, and bringing seamless programmatic activation to urban everyday environments.
T Advertising Solutions operates one of Germany’s fastest-growing digital out-of-home networks, combining urban digital City Hubs integrated into Deutsche Telekom street cabinets, quick-commerce integrated City Windows, restaurant-facing displays, and premium large-format digital outdoor Walls. Designed to reach consumers throughout their daily journey, our portfolio creates relevant touchpoints across urban mobility, retail, food, and everyday city life. We operate across Germany, with a current focus on the country’s largest metropolitan areas, combining nationwide reach with highly relevant local coverage.
We reach urban consumers throughout the day: from commuters and shoppers to residents, food lovers, and people on the move. Combined with privacy-safe, telco-grade data, advertisers can activate audiences based on demographics, movement patterns, and real-world behavior. This allows brands to extend their reach beyond traditional city-center inventory and engage consumers where everyday decisions happen—close to home, retail, and food environments.
DOOH reaches people in the real world, within brand-safe, high-attention environments where ad blockers, cookies, and fraud are simply not a factor. Our network combines this strength with data-driven activation and unique inventory that complements traditional DOOH coverage. By combining programmatic buying and Deutsche Telekom-powered audience data, brands can achieve both scale and relevance.
DOOH is no longer just a branding channel. today, it can be planned, optimized, and measured just like other digital media, while delivering real-world attention at scale. Moving forward, we expect DOOH to become an increasingly integrated part of omnichannel media planning. More brands will combine audience data, programmatic activation, and cross-channel measurement to deliver smarter, more connected campaigns across online, TV, and the physical world. By uniting unique urban inventory with telco-grade data, we are helping brands connect the digital and physical worlds more effectively than ever before.
We were looking for a partner that combines a strong global programmatic ecosystem with deep expertise in digital out-of-home. Vistar’s technology, market presence, and collaborative approach made them the ideal partner to help scale our growing DOOH network. Working with Vistar has enabled us to make our inventory instantly accessible to agencies and advertisers through the programmatic ecosystem, accelerating our commercial rollout while giving buyers a simple and familiar way to activate campaigns.
The combination of inventory management, deal creation, campaign activation, and real-time reporting makes it seamless to bring our inventory to market and work efficiently with buyers. The platform is intuitive, reliable, and scales effortlessly as our network continues to grow. Beyond the technology itself, the Vistar team has acted as a true partner throughout our entire rollout, supporting us every step of the way, from initial onboarding to full commercial activation.
„Beyond the technology platform itself, Vistar Media has helped us bring new inventory to market quickly and efficiently. Their team has been a true partner throughout the rollout, supporting us with deep market insights and hands-on guidance from onboarding all the way through to commercial activation.“
Tizian Hosch
Director DOOH at T Advertising Solutions Germany