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Crypto cuts through the clutter with DOOH


Bitbuy Billboard DOOH Vistar-2

Cryptocurrency platform Bitbuy partnered with Vistar Media to launch a programmatic digital-out-of-home (DOOH) campaign to introduce their rebrand to the Canadian market.

This case study covers:

  • What led Bitbuy to become the first crypto company in the country to adopt programmatic DOOH.
  • The measurement tools used to track campaign exposure and performance.
  • How adding DOOH in combination with other media channels increases campaign reach and uncovers net new audiences.

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