Energized Results

Musashi achieves record 26% surge in sales with DOOH 

Musashi teamed up with Vistar Media and SparkFoundry on a data-driven digital out-of-home (DOOH) campaign, leveraging advanced targeting capabilities to meaningfully connect with customers throughout their day. The goal? Boost brand awareness and increase in-store product sales.

This case study covers:

• How Musashi leveraged a diverse array of venue types to reach consumers throughout their day.
• The innovative targeting tactics Musashi used to ensure they connected with the right audience at the right time.
• Device ID passback and how Musashi tapped into this solution to drive customers further down the funnel and increase sales.
• An analysis of the campaign results, demonstrating an increase in sales and ad engagement from targeted audiences.