DoorDash Boosts Dasher Consideration by +22%

How to Leverage DOOH for Recruitment Initiatives

DoorDash aimed to boost brand awareness and drive sign-up intent among potential dashers through a strategic programmatic digital out-of-home (DOOH) campaign. The campaign prioritized stunning static and video creatives, allowing for real-time optimizations based on results. 

This case study covers:

• DoorDash's engaging strategy across the consumer journey
• How they implemented mid-campaign optimizations
• Their strategy for retargeting
• A comprehensive look at the results