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Cashing in with DOOH

Betterment’s DOOH campaign increases account-open intent by 117% 

Betterment, the online investing app, was losing out on account opens by not reaching their target audience early enough in their consumer journey. Leveraging programmatic digital out-of-home (DOOH) advertising, Betterment activated media when and where consumers went throughout their day, reaching them at key moments.

This case study covers:

  • How Betterment targeted its audience based on different demographics. 
  • Leveraged mobile retargeting to re-engage exposed consumers. 
  • The measurement tools used to understand the campaign’s return on investment. 
  • Analysis of campaign results, demonstrating increased awareness, consideration, and account-open intent. 
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