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Sizzling Success

Jack in the Box's DOOH Campaign Delivers 8.8% Lift in Foot Traffic

Jack in the Box embarked on a mission to ignite excitement for its mouthwatering innovation, the Cheddar Loaded Cheeseburger while enticing hungry diners to its restaurant locations. To achieve these goals, Jack in the Box launched a precisely tailored DOOH campaign.

This case study covers: 

  • How Jack in the Box utilized audience targeting capabilities to reach customers who frequent competing fast-casual restaurants.
  • Leveraged a diverse array of premium DOOH screens, encompassing every stage of the consumer journey.
  • The measurement tools used to comprehend the results of the QSR brand's campaign.
  • An analysis of campaign outcomes, showcasing a surge in foot traffic to Jack in the Box locations.

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