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Stake Soars

How Stake achieved a 219% increase in mobile app installs with programmatic DOOH

Empowering Aussies to tap into the US stock market, Stake, a top digital brokerage, collaborated with Vistar Media and Bench to orchestrate a cross-channel marketing blitz centered around digital out-of-home (DOOH).

This case study covers:

  • How Stake leveraged first-party data to inform their campaign strategy, targeting specific audience segments effectively.
  • The smart targeting tactics used to align with expected user behaviour.
  • The measurement tools used to track campaign exposure and performance.
  • Analysis of campaign results, including increases in mobile app installs and purchase-to-install rates.
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